Action Lure Co.

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About Action Lures

My name is Jeff, owner of Action Lures Company and inventor of the Diamond Head Darter. I grew up and still live in Madison, Wisconsin.

From as far back as I can remember I loved to fish. I starting fishing the Madison chains and surrounding area lakes and rivers. I also fish a lot at our summer cabin in Northern Wisconsin.

While there are a LOT of great lures out there, I wanted to design a fishing lure that could be used in BOTH summer and winter and ACTUALLY CAUGHT FISH!

The result is our patented Diamond Head Darters!

Every Diamond Head Darter offers the following:

  • Painted with a Vinyl Paint with 2 Clear coats for a durable finish that not only protects the original fish-attracting colors of the lure, but also produces a “worm proof” finish that resists the potential abrasives associated with soft body baits.

  • Glow-in-the-Dark eyes that make the lure easier to see for up to 30 minutes after exposure to a pen-light or flash light.

  • A Glass Diamond Head for added flare that reflects light and brightly sparkles at almost any depth and water conditions.

  • Made EXCLUSSIVELY in America

  • Proven effective for attracting and catching freshwater pan fish and game fish such as bass, pike, walleye, musky, crappie, bluegill and sunfish

Not only do my son and I enjoy HOURS of fish-catching fun together, but many of my customers and bait shop dealers tell me they catch more fish using my Diamond Head Darters.

My goal is to keep designing quality lures at an affordable price.

I invite you to give our lures a try and to let us know how well they work for you!

Thanks for choosing Action Lure Company for the one and only Diamond Head Darter.